“Indeed, to be simple is to be great.” ~ Ralph Waldo Emerson
On summer mornings in Naramata, before the village is fully awake, the first sign of life is often the magical glow from a special little kitchen on the main road. Inside, the counters at Just Baked are already full of freshly baked goods, and owner Ashley Selwood is in her happy place.
"My days start at about 7 am. The bakery fairy has been and gone by then, so I make myself a coffee and arrange everything so it looks pretty when people arrive."
What began as a late-night craving and playful idea evolved into something real, and in 2019, Just Baked was open for business.




















